Website Management and Development
Inergize Digital Media has a wealth of experience in website design and web development. Our media partners have been impressed with the fexibility and capabilities of our property Content Management System (CMS).
Our CMS is considered by many as the best in the business providing our partners with a robust CMS that will allow them to control work flow, types of access, reporting, security and more.
Our approach is an integrated stragey, we have bundled a number of asset functionalities into our system that will allow you to efficiently manage your various digital platforms and content distribution through a single tool.
As you look at platforms for your business,
it is important to see how all of the functionality and systems are integrated to make your operation efficient. Does it integrate all of the various elements under one platform, or is the staff and user required to log in from system to system? We have been designing systems and interfaces for nearly 20 years. This experience has guided our operations and development.
Our platform will have immediate impact on your performance and opportunities. Our structure is different than other players in the field. We believe that the website is your asset and your inventory. Our role is to provide you with the most robust functionality, customer service, and a la carte services you need.
A robust template interface
When most broadcasters hear the word 'Template', they cringe as they have been trapped in template systems of other providers that lack in functionality and the ability for the media partner to design the structure and interface that they are looking for. That is not the case with Inergize. We have a number of template structures and have worked with a number of our partners to customize their template structure to fit their needs.
Our goal is to make sure that the site works for you, your advertisers and your community. We will work closely with your team to help you flush out a template design that meets all these needs.
Website performance
Time Spent is the relevant measurement tool on the web. It shows how engaged the consumers are with your site, providing you with more inventory, and more impact for your advertisers.
Over the past year we have had Hitwise monitor the average length of visit for the various platform providers in the industry. Week after week we continue to demonstrate that our platform delivers. Hitwise ranks Inergize Digital Media as the number one platform for the most time spent. We provide our partner stations with a significant advantage. Our average time spent is nearly 100% longer than our closest competitor and continues to grow.
Sales Development
Our partners have experienced unparallelled revenue growth over the past 5 years averaging a 124% increase in revenue year after year. Our seasoned staff of Regional Directors are available to assist our media partners on an as-needed basis and will not only assist in revenue assessment, sales training, sales support, station integration but will provide our partner sites with a number of opt-in third party revenue and distribution gateways.
Our team has developed many successful Internet sales strategies for broadcasters and more than 50 sales platforms. These platforms focus on various verticals and News and information services that advertisers can sponsor. Each platform has a PowerPoint sales pitch and is supported internally by our Operations Team and regionally by our Regional Directors. At Inergize Digital Media, we maintain a disciplined focus on an integrated station sales approach. The bulk of our applications integrate station News, information services, and promotional activity. Additionally, we have created sponsorable interactive elements for a wide variety of network shows and sporting events.
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Verticals
Inergize Digital Media has a strong belief in developing strong vertical niche marketing opportunities. As we continue to move more into the digital age the amount of media, information and delivery platforms will expand. Our goal is to build strength in key vertical markets that have significant revenue opportunity and consumer demand. We continue to develop these niche markets so that they become dominate forces in our local markets. Our distribution strategy is IP based providing us the ability to serve the consumer when and where they want TV, Internet, and wireless.
To view full detail click on image above.
TV and Radio are the only mediums that have the ability when tied to the Internet to bring the consumer through the consumption funnel in a faster more efficient manner. The stronger our vertical the more opportunity we have in these key markets.
Content
Data Relationships
Inergize Digital Media has a number of strong data relationships in place. Inergize Digital Media will extend these favorable rates to our platform licensees. These data relationships cover the following content areas:
News & Entertainment
Movie Showtime data
Weather
Sports
Financial
Vertical Content & Images
Video Streaming
Through our existing relationship with DayPort, Inergize Digital Media can offer affiliated stations with the same excellent pricing and site integration that it has been able to achieve.
Content Manager
The content manager is an easy-to-use tool developed by Inergize Digital Media to manage content delivered to our template-based web sites. Content can be categorized into one or many categories, scheduled to appear once or on a re-occurring basis (similar to re-occurring calendar events in Outlook), and prioritized so the most important stories appear on top. Content also has a large set of rich-media fields like multiple video bit rates, small and big images, out-takes, related websites, and message board references. For content editing, users can add stories quickly and easily to only the categories they have permission rights to. Users can also spice up the stories by adding graphics or video. The tool also features an html editor and spell check to help ensure a quality online product. Clicks to stories are tracked live so our News Departments can see which local stories are hot on any given day.
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